- Stay focused on your unique abilities and outsource the rest
- Accomplice more through delegation
- Focus on your unique ability and have an outsourcing agency handle the rest of your task
Resources/Links:
- Get Leverage
- Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business
Summary
Nick Sonnenberg is a speaker, author, Inc. magazine contributor and a serial entrepreneur with a passion for creating companies that disrupt the way people work. Prior to his work in the technology space, Nick spent more than eight years on Wall Street as a high-frequency algorithmic trader and was the youngest person to graduate from Berkeley with a masters degree in financial engineering. Nick is the co-founder and CEO of Leverage, founder and CEO of Efficient Frontier Solutions, and the former CEO of CalvinApp.
In this episode of Marketing the Invisible, Nick shares his passion for disrupting the way that people work and optimize their workplace.
Check out these episode highlights:
- 00:30 – Nick Sonnenberg’s professional background as Former Wall Street trader, entrepreneur, author, founder and CEO of Leverage
- 01:40 – His ideal clients
- 01:51 – The productivity and transformation problem he helps solve for his clients
- 03:00 – The typical leveraging symptoms his clients’ experience
- 03:50 – Common mistakes his clients make before they leverage
- 04:45 – Outsourcing: disruption through premium quality work
- 05:31 – Nick’s Valuable Free Action (VFA): Learn to manage your inbox well
- 05:55 – Nick’s Valuable Free Resource (VFR): Get Leverage, Inbox by Google, Cisco Spark
- 07:00 – How can you find-out more
Tweetable Takeaway from this Episode:
“I'm offering a time arbitrage where people can give up things that are lower level tasks to free up time for them to do higher level tasks.” - @getleverageva Share on X
“In order for your company to really scale you need to start letting go and delegating things away.” - @getleverageva Share on X