How to Master Your Message – In Just 7 Minutes with Vernon Ross

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The value of active self-expression
Master your message
Finding your voice in any situation

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Summary

Vernon Ross is an internationally known podcaster, author, social and digital strategist and inspirational speaker whose insights on based on real-world experience. He’s an adjunct professor at the University of Missouri, St. Louis and has been also been a guest speaker at Webster University and St. Louis Community College. He speaks frequently on a variety of digital marketing topics at marketing conferences and workshops.

In this episode of Marketing the Invisible, Vernon reveals the value of active self-expression, how to master your message to find your voice in any situation.

Check out these episode highlights:

00:45 – Vernon’s professional background as a digital storyteller
01:23 – His ideal client is a business owner who tries to figure out their personal and brand message
02:00 – The communication problem he helps solve for his clients
3:00 – The symptoms his clients experience when trying to solve their communication problem
04:12 – Common mistakes his clients do when trying to solve their communication problem
05:10 – Vernon’s Valuable Free Action (VFA): Be intentional with your conversations and with your listening.
06:22 – Vernon’s Valuable Free Resource (VFR): Free Podcasting Course with Vernon Ross: 3 Secrets To Launching a Successful Podcast
06:42 – How to master your message? Express yourself in the way that you feel is right and is true

Tweetable Takeaway from this Episode:
“Be intentional in your conversations. It's a two-part thing. Be intentional in the conversation…also be very intentional in your listening.” - @rosspr Share on X
“Be open to being flexible with variations of where the conversation might go.” - @rosspr Share on X
“Open up a little bit of vulnerability so people can feel closer to you. Start with a story.” - @rosspr Share on X