Why Your Brand Should Be Gay (Even If You’re Not) – In Just 7 Minutes with Re Perez

Resources/Links:

• Get your FREE branding blueprints, click here: https://brandingforthepeople.com/resources/

Summary

Are you not attracting and converting the right prospects?

It could be that you are rebranding every so often you already lost count. Or else, it is all over the place.

Brands give people a sense of trust and connection. When your message is fully dialed in and people resonate with it, it helps you grow your business.

Re Perez is a Brand Strategist and the CEO of Branding For The People, an award-winning brand transformation agency that helps entrepreneurs and business leaders create authentic, iconic, and memorable brands.

In this episode, Re talks about the importance of branding, why you should brand yourself far off to the future of who you want to become, and how it pays to have the right branding to help your business generate more revenue.

Check out these episode highlights:

• 01:26 – Re’s ideal client: “Our ideal clients are service-based entrepreneurs and small businesses that are not just interested in making a ton of money but are about making an impact and are purpose-driven, and that value aesthetics and design.”
• 01:49 – The problem Re helps solve: “It does range depending on who we speak to. But usually, when people come to us at the end of the day, they’re looking for the brand that is going to take them into the future trajectory. So that might sound abstract, but they’re either, you know, their brand is outdated, they don’t have a brand, or they’re not happy with their brand.”
• 02:59 – Symptoms clients face before they seek help: “I define the brand is about creating a desired perception in people’s minds. And so if that perception is not dialed in, some of the symptoms of why it’s time to rebrand, it’s usually a business-related issue, meaning you’re not attracting the right customers, you’re not attracting the right leads, or you’re not converting, you are attracting the right leads, but you’re not converting maybe your message is not dialed in.”
• 04:10 – Common mistakes people commit before they discover Re’s solution: “They build a brand that’s for where they are right now, not for where they’re going three to five years, which leads them to have to rebrand every six months every year because they’re not looking into the future or further into the future.”
• 05:10 – Re’s Valuable Free Action (VFA): “What I’m going to offer up is sort of a set of questions, which helps put you on the right track of building a brand. And it’s the answer to these questions that are going to help you on your path.”
• 06:34 – Re’s Valuable Free Resource (VFR): Get your FREE branding blueprints, click here: https://brandingforthepeople.com/resources/
• 07:05 – Q: Why is Re in the branding business? A: The why is because I do believe that branding can change the world and it can change your world. It can help you grow your business; you can transform your life.

Tweetable Takeaways from this Episode:

“Branding can change the world and it can change your world. It can help you grow your business; it can transform your life.” -Re Perez Share on X

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 0:09
Hello everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Re Perez. Re, good day, very warm welcome, sir. Where in the world are you hanging out?

Re Perez 0:20
I’m in Austin, Texas, USA.

Tom Poland 0:22
Keep Austin weird, right?

Re Perez 0:25
Yeah, keep Austin weird. I’m originally from New York, but I live here in Austin now.

Tom Poland 0:29
Oh, that’s quite a switch up. Yeah. Interesting, great little city. I’ve been there and very much enjoyed it.

Tom Poland 0:35
Folks, we’ll get off the local geography lesson in Texas, and we’ll go to Re’s bio. He’s a brand strategist. He is, and this is not from his bio, this is me, he is truly exceptional at branding. And when we give you a link later on, you’re going to hopefully go to his landing page and you’ll see what I mean, it’s a visual feast. It’s a visual feast and it’s a value feast.

Tom Poland 0:59
Back to his bio, he’s an international best-selling author. He’s an international speaker and he’s CEO of Branding for the People, which is a brand transformation agency for entrepreneurs. Re, that leads us nicely into our subject which is, “Why Your Brand should be Gay, Even if You’re Not.” And you’re going to tell folks all about that in less than seven minutes. Our time starts now. Question number one is, who is your ideal client?

Re Perez 1:26
All right. Our ideal client are service-based entrepreneurs and small businesses that are not just interested in making a ton of money, but are about making an impact and are purpose driven, and that value aesthetics and design.

Tom Poland 1:40
Nice. Love that last line. So, question two, a whopping six and a half minutes left, what’s the problem you solve for them?

Re Perez 1:49
All right. So, it does range depending on who we speak to. But usually when people come to us, at the end of the day, they’re looking for the brand that is going to take them into their future trajectory. So that might sound abstract, but they’re either, you know, their brand is outdated, they don’t have a brand, or they’re not happy with their brand.

Tom Poland 2:10
Do you often find that people’s brands are all over the place, like different images and colors and style?

Re Perez 2:16
They’re scattered, yeah. When you’re just starting out a lot of times, like a lot of entrepreneurs, it’s sort of “Go, go, go,” you know, “Fake it till you make it.” And so sometimes you just start with where you’re at. And then when you become successful, you have to take a step back, you’re like, “Oh, wow, I just created a mess.”

Tom Poland 2:37
Okay, thank you. So question three, five and a half minutes left, we’ve got this entrepreneur that actually became quite successful but the brand is not, certainly not future ready What are some of the other symptoms that they are going to be experiencing that would lead them to quite rightly conclude they should reach out to you and see if they can work with you?

Re Perez 2:59
Yeah. So, I define brand is about creating a desired perception in people’s minds, right? And so, if that perception is not dialed in some of the symptoms of why it’s time to rebrand, it’s usually a business-related issue, meaning you’re not attracting the right customers, you’re not attracting the right leads, or you’re not converting. You are attracting the right leads but you’re not converting. Maybe your message is not dialed in, or you might not have the right look and feel so that when they come to you, they don’t have an immediate sense of trust, or a sense that you are a credible resource to solve their problems. So that’s, it’s usually the business problem that usually is an indicator for, “Hey, I think I need to go work on my brand so that it can help me grow my business.”

Tom Poland 3:45
Not attracting the right type of prospect, not converting the right type of prospect, that pretty big ones. So, question four, and we’ve got four and a half minutes left. We’ve got these entrepreneurs, they’re doing pretty well, they need to rework the brand because of the symptoms we just mentioned. And they’re going to probably try stuff before they find your solution, and they’re going to make mistakes. What are some of the mistakes, this is question four, that people make before they discover your solution?

Re Perez 4:10
Yeah. So, I like to plug them into three. So, the first mistake is that they’re building a brand in the wrong sequence, the wrong order of things. Secondly, they’re hiring help, they’re hiring the wrong resource to help them with their brand, meaning, if you’re working on your brand, you shouldn’t hire a marketing person, you should hire a branding person, right? And then three, a lot of mistakes that I see is that they build a brand that’s for where they are right now, not for where they’re going three to five years. Which leads them to having to rebrand every six months, every year, because they’re not looking further into the future.

Tom Poland 4:52
Okay, thank you for that. Question number five, let’s get some practical steps that someone can take that’s not going to solve the whole branding issue but am I taking a step in the right direction? That’s question five, what’s one valuable free action that a listener to this could take that’s going to help them a bit?

Re Perez 5:10
Cool. So, what I’m going to offer up is sort of a set of questions which helps put you in the right track of building a brand. And it’s the answer to these questions that’s going to help you on your path. The first one is every brand solves a problem. So, you should answer the questions the who, what and why. Which is who are the target audiences that you’re going after? Which is the first question you mentioned. What’s the problem you’re solving for them? And then why should they listen to you? Why should they buy from you? So, when you get clear on that, that usually serve some sort of elevator pitch or purpose statement.

Re Perez 5:41
And then you want to build a brand that supports that. And the brand has to be, the questions you want to ask yourself, “Is my brand credible?” Meaning, can you own it? Can you deliver upon it? Is it unique and different? That means you want to look at your competitors and see is your brand similar to what your competitors are saying, or is it different? And the third thing, it’s got to be relevant to those target audience. It’s got to resonate with them, it’s got to be something that they care about. And then the last set of question is, how can you amplify that visually, verbally, and experientially?

Tom Poland 6:16
Oh, beautiful. Visually, verbal, and experientially. Thank you, sir. A whopping 75 seconds to go and we’re going to go, two questions left. Question six, this is the easy one, what’s one valuable free resource we could direct people to? A landing page where they can find out more and get more value visually, verbally, and experientially.

Re Perez 6:33
There you go. So brandingforthepeople.com/resources is where I like to send people. We actually have four great resources on there, but it’s a great way to sort of learn about the branding blueprints. Maybe how to name your company, that’s usually number one thing. So yeah, a lot of free resources out there.

Tom Poland 6:50
It’s frickin awesome guys. Just go and check it out. Brandingforpeople.com/resources. I’ve never seen anything quite like it, crisp, clean, clear, and chock full of value. Thank you, sir. 30 seconds left. What’s the one question I should have asked you, but I didn’t?

Re Perez 7:05
So, the one question is, sort of why, why am I in this business?

Tom Poland 7:09
The answer in less than 20 seconds is?

Re Perez 7:12
Yeah. And so, the why is because I do believe that branding can change the world and it can change your world. It can help you grow your business; it can transform your life.

Tom Poland 7:20
Beautiful. Re Perez, thanks so much for your time.

Re Perez 7:22
Thanks for having me here.

Tom Poland 07:25
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.