How the Best CEOs Make 10x the Impact with Half the Drama – In Just 7 Minutes with Daniel Marcos

Resources/Links:

• Wanting to Find Out How You Can Become the Best CEO Your Business and Team Deserves? Learn more about why it’s essential for you to have a CEO system in place to create more impact for lesser drama: danielmarcos.co/impact-x-workbook

Summary

Have you been feeling overwhelmed, anxious, and constantly exhausted when it comes to handling your business?

Are you struggling with trying to find the best system for your business that will need less of you?

Do you want to know how to become the best CEO your business and team deserve without compromising your freedom?

Daniel Marcos is the Co-Founder and CEO of Growth Institute, the leading online executive education company for C-level executives at fast-growing firms.

In this episode, Daniel shares how to become the best leader for your business and team without the drama, the stress, and the hustle. He also talks about the importance of having time for yourself while sharing his morning ritual that may help you get your mind and body ready for the day.

Check out these episode highlights:

• 01:07 – Daniel’s ideal client: “It’s usually an entrepreneur, CEO, that does, at least, have a million dollars in revenue or up. And our ideal client does between $1,000,000 and $50,000,000 in revenue.”
• 01:19 – Problem Daniel helps solve: “Usually, we think that the more we scale the company things are going to get easier, and they get harder. I’ve been an entrepreneur for 23 years. I’ve been scaling companies. And I know how much drama that creates.”
• 01:53 – Typical symptoms that clients experience before reaching out to Daniel: “They are overwhelmed, working 12 hours a day, six to seven days a week, not having enough cash. And they’re having a decent rich company with a poor entrepreneur. We see that a lot.”
• 03:06 – Common mistakes that people make before they find Daniel’s solution: “They build a company that depends on them. They build a company that it’s used to for them to go and make rain or save the day. And usually, it feels great because you feel very proud of yourself because you get things done, but you don’t have a life.”
• 03:50 – Daniel’s Valuable Free Action (VFA): “The first thing is they have to start with a good morning ritual. I always wake up two hours before my kids or my wife wakes up. And I dedicate two hours for me. I do exercise. I learn something I need to learn every day.”
• 06:08 – Daniel’s Valuable Free Resource (VFR): Check out Daniel’s Workbook: danielmarcos.co/impact-x-workbook
• 06:58 – Q: Why is it important to scale? A: Human beings need to grow. And, by the way, it’s not about scaling revenue all the time. It’s sometimes about scaling profitability.

Tweetable Takeaways from this Episode:

“For you to build a great company, you first have to build a great team. And for you to build a great team, you have to become a great leader.” -Daniel Marcos Share on X

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Welcome, everyone, to another edition of Marketing the Invisible. I’m Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Daniel Marcos. Daniel, good day from down under. A very warm welcome, sir. Where are you hanging out?

Daniel Marcos 00:22
Thank you, Tom. I’m from Austin, Texas.

Tom Poland 00:25
Austin, Texas. Keep Austin weird. I tell you that the number of interesting people that Austin produces is completely disproportionate to the rest of the US. It’s a very interesting place.

Daniel Marcos 00:36
And it’s correct! It’s a great town. It’s great for entrepreneurs. Amazing entrepreneurs!

Tom Poland 00:40
Terrific spot. For those of you who don’t know Daniel, he’s the co-founder and CEO of Growth Institute, the leading online executive education company for C-level executives at fast-growing firms. And that brings us down quite nicely to the title which is, “How the Best CEOs Make 10x the Impact but with Half the Drama”. Fascinating value proposition! Let’s rock and roll. Daniel, our time starts now, sir. Question number one is who is your ideal client?

Daniel Marcos 01:07
So it’s usually an entrepreneur, CEO, that does, at least, have a million dollars in revenue or up. And our ideal client does between $1,000,000 and $50,000,000 in revenue.

Tom Poland 01:16
Perfect. Thank you. So what’s the problem you solve for them?

Daniel Marcos 01:19
So usually, we think that the more we scale the company things are going to get easier, and they get harder. I’ve been an entrepreneur for 23 years. I’ve been scaling companies. And I know how much drama that creates. So I’m helping give freedom to entrepreneurs, so they could really enjoy the ride. Killing a company should be fun, and we help them be able to do that.

Tom Poland 01:38
Perfect, well-articulated! Question number three, typical symptoms that your ideal client is going to be experiencing before they find your solution. What’s going on in their business? What’s going on in their life? It’s kind of like, give us a heads up on what they’re experiencing that would give them a clue that they need to talk with you.

Daniel Marcos 01:53
So they are overwhelmed, working 12 hours a day, six to seven days a week, not having enough cash. And they’re having a decent rich company with a poor entrepreneur. We see that a lot. A lot of family issues because they’re so focused on a company that they don’t have a balanced life. And, usually, they feel all the problems recited to them. Whenever there’s drama in the company, they have to save the day. And we try to help them build a team, get the right resource strategy, for them not to save the day every day. They just build a company that operates without them.

Tom Poland 02:32
That must feel like quite a transformation for them in terms of the load they’re carrying.

Daniel Marcos 02:36
Some years ago, I had an- example. A client came to me and said, “Hey, I do $7 million dollars. I have enough money. I just haven’t been able to go on vacation for three years. So help me go on vacation.”

Tom Poland 02:47
Yes. Okay. Big difference. So we’re talking about growth-oriented individuals who already have significant success as evidenced by their revenue. So they’re going to be trying stuff to solve these problems. Question four, and we’ve got five minutes left, what are some of the common mistakes that your ideal clients have made before they find your solution?

Daniel Marcos 03:06
They build a company that depends on them. They build a company that it’s used to for them to go and make rain or save the day. And usually, it feels great because you feel very proud of yourself because you get things done, but you don’t have a life. You don’t enjoy the ride! So the first thing we have to do is be able to liberate the entrepreneurs and help them build a company that operates without them. And that’s freedom! That’s when you really gain freedom.

Tom Poland 03:34
Yes, indeed. Perfect! Well described. Thank you for that. Question number five, a valuable free action. So this one’s like a top tip that someone could take, take a step forward on the journey towards freedom and more fulfillment and more fun, not going to solve the whole problem, but where could they start?

Daniel Marcos 03:50
So the first thing is they have to start with a good morning ritual. I always wake up two hours before my kids or my wife wakes up. And I dedicate two hours for me. I do exercise. I learn something I need to learn every day. If I wake up, turn off the alarm, run, rush to take my kids to school, whatever, go to the office, I’m going to have a lot of drama in my day. I want to wake up and have an amazing two hours, gain a lot of energy, focus, meditate, learn something, get a good cup of coffee. And when my kids and my wife wake up and the day starts, I’m ready to give value to the world. Start with that. But then putting the right pieces together of the puzzle, to have a company that really scales without them.

Tom Poland 04:33
Can you tell us a little bit more about those pieces because I’m intrigued when we have time?

Daniel Marcos 04:37
So I really believe that for you to build a great company, you first have to build a great team. And for you to build a great team, you have to become a great leader. The best team members or companies want to follow amazing entrepreneurs. And the only way you’re going to build a great company is if first, you build a great team. So you have to focus on yourself, then focus on building a team, and then focus on building a company. And then we have built that grid of 48 things of what you have to do in your company to be able to build a scalable company. And here, let me kind of break down this. I’ve done non-trivial for 23 years. I’ve scaled companies. But I’ve been a CEO for the last 30 years. And people always come to me and say, like, “What’s the most important book I need to read?” And I were like, “That’s like going to a doctor and say, ‘Give me the strongest medicine?'” No! They have to understand why are you here. Your age? All these kinds of things to give you the right prescription. The same thing happens with the business. I believe there are 48 fundamental things you have to do to scale a business. And it depends on a solution on what problem are you having. What stage is your company and the rest?

Tom Poland 05:45
Right. Yep. Prescription without diagnosis is malpractice. So same deal. Thank you, sir.

Daniel Marcos 05:49
So I help them, give them a map of the 48 things, and they understand when going through the process. They will understand exactly what they have to do at that point.

Tom Poland 05:57
So let’s talk there. Question number six is all about sharing a valuable free resource. Where can we direct people to so they can find out more, perhaps, about some of those 48 things? Is there a landing page?

Daniel Marcos 06:08
There’s a PDF workbook that I explained how companies grow in stages like human beings. We’re kids, babies, adolescents, now whatever. The same happens with companies. So I explain first how companies go on stages, then how you have to evolve as a leader to be able to scale a company, and I give the breakdown of the 48 things. And that’s a free PDF. The link is going to be down here. It’s danielmarcos.co/impact-x-workbook. And that will also invite you to a two-hour and a half free video. It’s a course that I explained exactly how to go through the process.

Tom Poland 06:42
This is comprehensive stuff, folks. And it’s well thought out and you can find a lot more about it at danielmarcos.co/impact-x-workbook. Thank you for that, sir. Last question, 50 seconds left, what’s the one question I should have asked you but didn’t?

Daniel Marcos 06:58
Why it’s important to scale?

Tom Poland 07:00
Why is it important to scale? 40 seconds.

Daniel Marcos 07:03
Human beings need to grow. And, by the way, it’s not about scaling revenue all the time. It’s sometimes about scaling profitability. It’s about scaling freedom. It’s about scaling your time. Like we have to, as human beings, if we stop growing, we die. We have to feel that we’re, all the time, getting better and growing. And we’ve seen companies that, when we start working with them, a lot of the team members have left because they stopped growing. If the company stopped growing, the best leaders want to live.

Tom Poland 07:35
Perfect!

Daniel Marcos 07:35
So you have to grow.

Tom Poland 07:37
Daniel Marcos, thank you so much for your time and your insights.

Daniel Marcos 07:42
Thank you.

Tom Poland 07:42
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.