How to Grow Your Business with Copywriting – In Just 7 Minutes with Mike Giannulis

Resources/Links:

• Wanting to Find Out How You Can Get More Traction and Hook Your Clients Without the Ads? Learn the power of copywriting, what you need to do and how to save time and yourself from writer’s block: Prontowrite.com

Summary

Have you been investing tons of money in ads but ended up not gaining much traffic online?

Do you want to learn how you can save yourself from all the stress and invest in the right marketing strategy?

Are you ready to hone your copywriting skills, save yourself tons of money and gain more clients in a shorter time?

Mike Giannulis helps leaders and entrepreneurs live better lives and build bigger businesses. He is a serial entrepreneur and master copywriter who helps business owners grow their companies and instructs copywriters on creating highly converting and compliant ads and sales material.

In this episode, Mike talks about how you can overcome the struggle of selling yourself through the power of copywriting. He also shares the 3 S’s you need to focus on and how they can also help you get yourself back in the game– gaining new clients at a lesser price in a shorter time!

Check out these episode highlights:

• 01:37 – Mike’s ideal client: “So my ideal client is actually an existing business owner who wants to grow their company and needs help with marketing and sales and even some operational stuff, but they want to grow.”
• 01:57 – Problem Mike helps solve: “The biggest problem that I solve for people, especially when you’re the owner, is you really can’t see what you truly have. I deal with this too! It’s very hard for me to sell myself.”
• 03:06 – Typical symptoms that clients do before reaching out to Mike: “I think some of the biggest symptoms for people that need what I do is they’re kind of at a place where they sort of feel stuck. They’ve kind of done what they know how to do.”
• 04:29 – Common mistakes that people make before they find Mike’s solution: “Well going- this is going to sound kind of bad because this is part of what I do, but I do think a lot of people make the mistake of just like getting themselves in the course mindset, where they’re going to buy the next course, buy the next crop, buy the next thing, trying to new hack, go to the Facebook ads event that they saw advertised.’
• 05:51 – Mike’s Valuable Free Action (VFA): “I think two big things are focused, really homed in on, “What’s the biggest problem that you solve?” and “What’s the biggest promise that you can make?” And if you can really iron out those two things, those are the two ways you’ll attract people in.”
• 06:20 – Mike’s Valuable Free Resource (VFR): Check out Mike’s Website: Prontowrite.com
• 07:15 – Q: What should someone do if they’re sort of feeling stuck or if they’re unsure of what the next step is for them? How do they know when they’re ready for that next step? A: I kind of tell people when it comes to scaling things, you’ve got to be kind of cool, but the word “scale” itself is the answer.

Tweetable Takeaways from this Episode:

“You can't just scale marketing if you don't have operations and fulfillment in the sales team. So, you have to look at everything across the whole spectrum and bring them up at the same time.” -Mike Giannulis Share on X

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Mike Giannulis. Mike, a very good afternoon, I think, it is for you. Welcome to the show!

Mike Giannulis 00:23
Yes, I’m very, very thrilled to be here. Thank you for the invite!

Tom Poland 00:26
Where are you based, Mike?

Mike Giannulis 00:27
So, I’m in Tampa Bay, Florida.

Tom Poland 00:30
Tampa Bay!

Mike Giannulis 00:31
In the States? Yeah.

Tom Poland 00:32
Yeah!

Mike Giannulis 00:32
Home of Tom Brady.

Tom Poland 00:34
Yeah. And, Mike Levin, our business manager lives there as well. So, between Tom and Mike, you’re in good company. Well, they are. So, for those of you who don’t know Mike, he’s quite an extraordinary individual who’s achieved really incredible things personally, but also in business. He had his superpowers, taking words and turning them into clients. In broad terms, he helps leaders and entrepreneurs live better lives and build bigger businesses. Mike, I love the way those two things go together because, very often, people have a wall between them. And in fact, there can’t be separation. He’s a serial entrepreneur, a master copywriter who helps business owners grow the company’s infrastructure- copywriters! He is the copywriters’ copywriter on creating high converting and compliant ads, which is very important these days with regulations and sales content. So, the title that Mike has very generously agreed to share on by our invitation is, “How to Grow Your Business with Copywriting”. Mike, our seven minutes starts now. Question number one, who is your ideal client?

Mike Giannulis 01:37
So, my ideal client is actually an existing business owner who wants to grow their company and needs help with marketing and sales and even some operational stuff, but they want to grow.

Tom Poland 01:50
Oh, Interesting! Thank you. Question number two, six and a half minutes left. How would you describe the problem that you solve for them?

Mike Giannulis 01:57
I think the biggest problem that I solve for people, especially when you’re the owner, is you really can’t see what you truly have. I deal with this too! It’s very hard for me to sell myself. And I understand that for these people, it’s hard for them to sell themselves and especially underpricing, not wanting to charge your true value. And then also being able to structure your offer or your program or whatever it is that you sell in a way that’s compelling, that people will want to buy it without having to resort to like persuasive little hacks, you know.

Tom Poland 02:30
Right. This is a legend hack! So, folks, just please listen up to this because this is the number one problem that I encounter with hundreds, if not thousands of clients over the last 40 something years, is how do you articulate your value proposition in such a way that’s clear, that is also magnetically compelling, and that the value is obvious! Because, very often, price is an issue when value is in the street. So, listen up! This is the real oil coming from Mike here. My question number three, five and a half minutes left, what would you say would be the typical symptoms of someone who needs your services? What’s going on in their life or their business right now?

Mike Giannulis 03:06
I think some of the biggest symptoms for people that need what I do is they’re kind of at a place where they sort of feel stuck. They’ve kind of done what they know how to do. And they’ve reached a point where they’re sort of like, they’re either going to decide- I break it down into three things. The three S’s- you can stay where you’re at, you can decide to sell, or you can decide to scale. So, which of those three is it? You know, are you going to stay and just kind of say, “Hey, this is it!”? And again, there’s nothing wrong with that! If that’s where you’re at, well, great, you know. But if you want to sell it, that’s fine, too. Or if you want to scale it. And many times, people have sort of- they’re just unsure of how do they reach to either a new audience, or roll out new products, or create ads that better convert, especially on the front end, so they can afford to run more ads. That’s probably the biggest thing- is like, they don’t have a scalable marketing system. And that’s the biggest struggle!

Tom Poland 04:02
And if I can add a little PSA, folks, if you’re looking to avoid stress, the other S, you can’t! Like, you can manage it. And I tell you what, I prefer the stress of scaling over the stress of surviving any day.

Mike Giannulis 04:14
Yeah, that’s a great idea.

Tom Poland 04:15
But, Mike, tell us about the common- this is question number four, we’ve got four minutes left, so we’re right on track. What are some of the common mistakes that people make prior to finding your solution? So, what are they trying to get out of the sort of feeling of getting stuck right now that just isn’t going to work?

Mike Giannulis 04:29
Well going- this is going to sound kind of bad because this is part of what I do, but I do think a lot of people make the mistake of just like getting themselves in the course mindset, where they’re going to buy the next course, buy the next crop, buy the next thing, trying to new hack, go to the Facebook ads event that they saw advertised. And so, they end up spreading very, very thin, trying to find whatever the next thing is, and that’s truly a bigger problem of going outside of your area of expertise. I see this all the time we’re I’ll people and they’re like a world-class, say, psychologist, right? And they’re spending their nights and weekends learning Facebook ads– not worth it! Just get someone to do that, you know. And so, I find people that think they need to learn to write ads themselves and run their own Facebook ads, “Do this and do this!”. You know, it’s very, very, very hard to do those things without help or experience. So, if you’re already an expert, focus on that and find the help. Find the support. Don’t try to do it all on your own. I get it, maybe you have to at first, but, as fast as you can, get some help!

Tom Poland 05:32
One of the big secrets of success is you don’t have to be that smart, you just have to be smart enough to know how dumb you are, and get help. So, folks, question number five, two and a half minutes left, Mike. What I’m after here is a top tip, a valuable free action someone could take. A step in the right direction, if you will. Not going to solve the whole problem but it might help them start moving.

Mike Giannulis 05:51
I think two big things are focused, really homed in on, “What’s the biggest problem that you solve?” and “What’s the biggest promise that you can make?” And if you can really iron out those two things, those are the two ways you’ll attract people in.

Tom Poland 06:06
Yeah, I love those two questions– what’s the biggest problem you solve, and the biggest promise you can make to a prospective client about solving their problem. Two minutes left, Mike. Question number six, a valuable free resource we could direct people to that’s going to help them even more? Got a URL or landing page somewhere?

Mike Giannulis 06:20
Yes. So, if people want some access to some like pre-written copy that I’ve already done for them– templates, structures with the ability of an AI to actually write those, I’m about to launch Prontowrite.com. And I’m allowing people to join it as beta testers. So, they just go to prontowrite.com. They can opt-in, and as soon as it comes live, they’ll be the first to know, and they’ll get early, kind of like, free tester access.

Tom Poland 06:45
Folks, it’s very clever. I’ve got it open on the screen now, the landing page. And essentially what it is, it’s a template that guides us through the articulation of what it is you want to say so that it’s clear and it’s compelling. It’s Mike-holds-your-hand-digitally through that process. So, it’s Pronto, P as in very fast, P-R-O-N-T-O, write as in your scribbling something, W-R-I-T-E .com. Go get it! We’ve got 65 seconds left, Mike, so plenty of time for the last question. Question number seven is what’s the one question I should have asked you, but didn’t?

Mike Giannulis 07:15
Yeah, always the toughest one! I’ve seen your show, so this is the one that I’ve been thinking about. I think probably it would be, you know, what should someone do if they’re sort of feeling stuck or if they’re unsure of what the next step is for them? How do they know when they’re ready for that next step? And I kind of tell people when it comes to scaling things, you’ve got to its kind of cool, but the word “scale” itself is the answer. So, if you’re going to scale- when you think about scale, you think about balancing, right? So, if you want to ramp up any particular area, you’ve got to make sure you’re doing it at the same time. So, you can’t just scale marketing if you don’t have operations and fulfillment in the sales team. So, you have to look at everything across the whole spectrum and bring them up at the same time.

Tom Poland 08:01
Perfect!

Mike Giannulis 08:02
All right. We did it!

Tom Poland 08:03
Michael, perfect timing. Thanks so much for your time and your insights.

Mike Giannulis 08:07
Thank you.

Tom Poland 08:09
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.