- How to more accurately define their ideal customer
- Strategies to speak the Secret Language of their ideal customer
- How to maximize profits by attracting multiple audiences of ideal customers
Resources/Links:
Attract Your Ideal Customer by Speaking Their Lingo – In Just 7 Minutes with Jeffrey Shaw
Summary
Jeffrey Shaw is the host of the popular business podcast Creative Warriors, a global speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.
In this episode of Marketing the Invisible, Jeffrey shares how uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.
Check out these episode highlights:
- 00:52 – Jeffrey Shaw as a business coach for entrepreneur
- 02:00 – Jeffrey describes his ideal clients
- 02:07 – problems that Jeffrey solve for his clients who were wasting their time working with the wrong customer
- 03:18 – common mistakes his clients do when trying to fix their problems
- 05:26 –Jeffrey’s Valuable Free Action (VFA): Define who your ideal customer is.
- 07:05 – Jeffrey’s Valuable Free Resource (VFR): Learn to write better. Visit Sally Hogshead’s Fascination Advantage Assessment
- 07:42– Jeffrey defines the 3 combination pieces to achieve success: Proven strategy + correct mindset + daily practices to create inward flow towards what you want
Tweetable Takeaways from this Episode:
“Good branding and good brand messaging attract your ideal customers and filter’s up the rest.”@jeffreyshaw1 Share on X
“ (On finding your ideal client) If you think about it like a lighthouse, you want to be a beacon of light drawing in the right people ” @jeffreyshaw1 Share on X
“To determine your ideal customer actually begins in actually looking at yourself first” -@jeffreyshaw1 Share on X
I took the Fascination Advantage Assessment a few years ago and it was spot on for the message I wanted to send out.