How to Grow Your Coaching Business with a Simple Strategy – In Just 7 Minutes with Tina Brigley

Resources/Links:

• Wanting to Help People, Build More Impact, and Gain Better Income Through Your Own Experiences and Insights? Learn how you can become a high performing coach and create an impact in the world one client at a time: highperforming.coach

Summary

Have you been struggling with making a business out of coaching?

Are you investing on fancy websites, business cards, and creating programs that aren’t even getting you any clients?

Do you want to know the secrets to make your coaching business successful and guarantee a fully-booked schedule?

Tina Brigley is a TEDx speaker and international coach to coaches. She believes that in order to grow a coaching business you must be willing to play the inner game so that you can win your outer game.

In this episode, Tina talks about what makes a coaching business successful and what things you need to avoid and stop doing to not look like the wanna-be coach nobody wants. She also shares her tips and insights on what people actually look for in a coach.

Check out these episode highlights:

• 01:02 – Tina’s ideal client: “I work with high-performing people who want to be high-performing coaches.”
• 01:12 – Problem Tina helps solve: “The number one problem that they have, “Who’s my niche?” I say forget your niche. Find your person. “And how do I create clients? Where are these people hanging out?”
• 01:46 – Typical symptoms that clients do before reaching out to Tina: “So they were feeling frustrated, overwhelmed, and they have the experience of there’s so much online noise? “Who do I trust? Where I turn to?” They don’t have a system to create clients.”
• 02:32 – Common mistakes that people make before they find Tina’s solution: “Before they even create any clients, they go out and invest in a very fancy website. Meanwhile, they’re not clear on their niche. They change five times. They have to change their website five times.”
• 03:36 – Tina’s Valuable Free Action (VFA): “There are a lot of wanna-be coaches out there in the world. Don’t be a wanna-be coach, be the real deal. And what I mean by that is people are looking for you– authentic you. Not the fluffy, not afraid version of you.”
• 05:19 – Tina’s Valuable Free Resource (VFR): Check out Tina’s Website: highperforming.coach
• 05:59 – Q: Why am I doing this? Why do I coach coaches? A: You know, when I did personal coaching, I said it was a lot easier to personal coach than coach coaches. But really, my mission in life is to serve the evolution of the human race by empowering coaches to transform the world.

Tweetable Takeaways from this Episode:

“You need to have a powerful conversation with the right person. The industry says you need to do, but really you need to just grow your network and build connections with people.” -Tina Brigley Share on X

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I’m Tom Poland beaming out at you from little Castaways Beach in Queensland, Australia, joined today by Tina Brigley. Tina, a warm good day from down under. Where are you hanging out?

Tina Brigley 00:22
I’m in Canada– Windsor, Ontario!

Tom Poland 00:25
Oh, snows on the ground?

Tina Brigley 00:27
Not yet. But coming!

Tom Poland 00:28
Coming soon. All right. Brace for it! Folks, if you don’t know Tina, she’s a TEDx speaker. She’s an international coach to coaches. She has a very large global following. She believes that in order to grow a coaching business, you must be willing to play- now, get this, folks- the inner game, because that is so true! The missing link for a lot of people. You have to play the inner game so that you can win your outer game. Title today is, “How to Grow Your Coaching Business with This Simple Strategy”. Tina, our seven minutes start now. Question number one, who is your ideal client?

Tina Brigley 01:02
So, I work with high-performing people who want to be high-performing coaches.

Tom Poland 01:07
Oh, nice! Succinct too. Question number two, what’s the problem you solve for them?

Tina Brigley 01:12
So, the number one problem that they have, “Who’s my niche?” I say forget your niche. Find your person. “And how do I create clients? Where are these people hanging out?” And I say, “There’s 9 billion people in the world. I’m sure you can find 10! And I can help you.”

Tom Poland 01:28
So, tell us- question three, I love that! Six and a half minutes left. You are flying– laser focus! When you get these ideal clients, they come on board. They sign up with you. They’re growing their business and everything’s transformed. But what are they telling you about the symptoms? What was going on in their business or their life before they found your solution?

Tina Brigley 01:46
So, they were feeling frustrated, overwhelmed, and they have the experience of there’s so much online noise? “Who do I trust? Where I turn to?” They don’t have a system to create clients. Sometimes they graduate from their coaching school, and then they say, “Now what? How do I grow a business?” So, they don’t know how to be entrepreneurs. They know how to coach really well, but they don’t know how to grow a business.

Tom Poland 02:09
Perfect! Thank you very much. So, we are talking about growth-oriented individuals. They have been successful in whatever career they’ve had to date. So, what I’m saying is they’re going to try stuff. So, some of it is not going to work too well. So, question number four, and we got five and a half minutes left, what are some of the common mistakes that your ideal clients tell you that they made before they started working with you?

Tina Brigley 02:32
Before they even create any clients, they go out and invest in a very fancy website. Meanwhile, they’re not clear on their niche. They change five times. They have to change their website five times. You go get business cards that nobody even uses anymore. They start by creating programs. So, they’ll spend months, maybe even years, developing programs that they don’t even know are going to solve the problem that their clients have, but they think they need a program. They also believe that the only way to grow a coaching business is to create a funnel. And I say you don’t need a funnel! You need to have a powerful conversation with the right person. You need to know how to create those conversations. So, they make a lot of the same mistakes that I did. The industry says you need to do, but really you need to just grow your network and build connections with people.

Tom Poland 03:21
Not about what, it’s about who. Thank you for that! Very succinct. Covered a lot of ground there. Four and a half minutes left. What’s the one valuable free action, like a top tip, not going to solve the whole problem for these folks, but it might take them a step in the right direction?

Tina Brigley 03:36
Yeah, there are a lot of wanna-be coaches out there in the world. Don’t be a wanna-be coach, be the real deal. And what I mean by that is people are looking for you– authentic you. Not the fluffy, not afraid version of you. They’re looking for a leader to rise. And when you’re willing to be that leader and show up as authentically you, people want that in the world right now. They want connection. They want to know, “Do I know you? Do I like you? Do I trust you? Are you the mentor that’s going to guide me in the right direction?” And they don’t want to have the experience of, “Wait a minute. This is how you showed up online, but this is who you are in real life?!” No, show them all of you. Be vulnerable. Be open. Share your highs and your lows and allow them the space to just be empowered by what you’re giving them.

Tom Poland 04:20
Beautifully said! Bonus question, do you think it takes a lot of courage for people to do that?

Tina Brigley 04:25
It’s all about courage, you know. I say, “I don’t know if we can spare here but I always say ‘Scared shitless and do it anyways.'” See, that’s just the elephant in the room– the fear, the thoughts, the feelings, emotions. We can act despite those. We’re all scared. The ones, the high performers, that are willing to do it scared, they start building that muscle to win the inner game because it doesn’t go away! At every level, there’s a new set of fears, beliefs, doubts, and this is why we get to play that inner game. Master those and then the keys to the kingdom are already in your hand!

Tom Poland 04:58
Keys to the kingdom. Yeah, what does it feel shit scared and do it anyway? Is that-

Tina Brigley 05:03
Yeah, scared shitless and doing it anyway! I got to teaching and wrote the book.

Tom Poland 05:08
Thank you for that! Question number six, two and a half minutes left, one valuable free resource. Where can we direct people so they can find out more about your thinking and how to win the inner game?

Tina Brigley 05:19
Yeah, so if you go to our website, highperforming.coach, we have a coaching scorecard that actually gives you a score of what areas you need improvement on. We have a personality matrix that you can use to uncover your own personality and be able to see what other personalities show up to breakthrough calls. We have a podcast. We have a free two-hour workshop. We have a YouTube channel. All of the links are there on the website, so lots of free resources to help you!

Tom Poland 05:48
So, it’s highperforming.coach. Go get it, folks! Question number seven, we’ve got 75 seconds left, so lots of time. What’s the one question I should have asked you but didn’t?

Tina Brigley 05:59
So, I think the question you should ask or you could have asked me but didn’t is why? Why am I doing this? Why do I coach coaches?

Tom Poland 06:05
Right. And why do you coach coaches, Tina Brigley?

Tina Brigley 06:10
Yeah, you know, when I did personal coaching, I said it was a lot easier to personal coach than coach coaches. But really, my mission in life is to serve the evolution of the human race by empowering coaches to transform the world. Statistically speaking, 90% of coaches are not generating enough revenue to sustain themselves. I want to change that statistic. I want coaches to rise and I want to live in a better world. And I want my kids to live in a better world. And I believe that coaches are the ones that are going to help transform our reality, the world that we’re living in.

Tom Poland 06:40
Have the power, step into it. Tina Brigley, thank you so much for your insight, your wisdom, and the experience that you’ve shared.

Tina Brigley 06:46
Thank you, Tom.

Tom Poland 06:48
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.