How to Make Business Cards Cool Again – In Just 7 Minutes with Pieter Limburg

Resources/Links:

• Wanting to Spice Up Your Business Card with a Smart, Efficient and Organized Look? Learn more about Mobilo, The Smart Business Card: https://mobilocard.com/

Summary

Have you been struggling with trying to organize all the business cards you’ve collected from the people you’ve met?

Are you struggling with following up, following through, and following back to all of them?

Do you want to know how you can spice up your business card that can guarantee a fresh new look, efficient organization, and new clients?

Pieter Limburg is the Founder and CEO of Mobilo, the company that is making the business card cool again.

In this episode, Pieter shares the value of having an organized category of collected business cards that is accessible within just one tap. He also talks about how business cards organization can help you gain more leads, sales, and even new clients!

Check out these episode highlights:

• 01:18 – Pieter’s ideal client: “Our ideal client is small, medium-sized businesses, 50 to 500 employees, do lots of handshake deals, so they’re still out there meeting people. Think about lawyers on the financial side, maybe insurance companies.”
• 02:15 – Problem Pieter helps solve: “So the problem usually is, you know, imagine yourself if you would have access to all the people that you met, and you knew where you met them. If you would have all of their contact details, their phone number, their email address nicely sitting inside your CRM.”
• 02:56 – Typical symptoms that clients do before reaching out to Pieter: “So it’s usually this, you look around your desk, and somewhere in a corner, or in a drawer, there’s this huge stack of business cards. And you said to yourself, “Someday, I’m going to type them all out, put them in my computer, and follow up with these people that I’ve never followed up with.”
• 03:56 – Common mistakes that people make before they find Pieter’s solution: “They say, “Well, I’m very good at this. I don’t need a system. I don’t need an Excel sheet. I don’t need a CRM.” “Yeah, exactly. I’ll trust, you know, I’ll trust a follow-up. I know you’re important. I just met you. I almost forgot your name for a second” Right, but you know, and then still, we trust ourselves.”
• 04:45 – Pieter’s Valuable Free Action (VFA): “So figure out what your system is like. How are you meeting potential new customers? Is that online? Is that in real life? And figure out, what does a funnel look like for me? How many people do I need to meet before they fit your solution, your product?”
• 06:04 – Pieter’s Valuable Free Resource (VFR): Check out Pieter’s Website: https://mobilocard.com/
• 07:13 – Q: Is it the end of clammy handshakes? A: Well, you’re certainly be able to, you know- I think I see a lot of fist bumps. I see a lot of people high fiving but with Mobilo card you can exchange contact details without contact.

Tweetable Takeaways from this Episode:

“Start with the intention to help somebody, not to sell.” - Pieter Limburg Share on X

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone. Welcome to another edition of Marketing The Invisible. My name is Tom Poland beaming out to you, as always, from the white sand of Little Castaways Beach in Queensland, Australia, joined today by Pieter Limburg. Pieter, good day. A very warm welcome, sir. Where are you hanging out?

Pieter Limburg 00:25
Hey, Tom! Thanks for having me. I’m calling in from New York City, warm New York City at the moment. A block away from Wall Street.

Tom Poland 00:32
You got a new mayor or something there, right?

Pieter Limburg 00:35
Do we?

Tom Poland 00:37
You don’t know?

Pieter Limburg 00:38
No, man. I have been heads down. This is- the end of the quarter. I have been through so much stuff.

Tom Poland 00:45
You just voted, okay? Just in case you didn’t realize that. All right. Congratulations!

Pieter Limburg 00:50
Thanks so much. Yeah, no, I don’t have a US passport. I’m a resident alien, so.

Tom Poland 00:55
All right! Cool bananas. Anyway, you do, you got a new mayor. So, Pieter is the founder and CEO of Mobilo the company that is making the business card cool again. Love that! So that’s actually the subject of our interview today is, “How to Make Business Cards Cool Again”. Pieter is going to show us how to do that in just seven minutes. Pieter, our time starts now, sir. Question number one is who’s your ideal client?

Pieter Limburg 01:18
Yeah, our ideal client is small, medium-sized businesses, 50 to 500 employees, do lots of handshake deals, so they’re still out there meeting people. Think about lawyers on the financial side, maybe insurance companies. Think about plumbers, carpenters. Everybody that’s doing real work, car dealers. And then real estate brokers. Yeah.

Tom Poland 01:40
Yeah, realtors. Anyone that’s got physical contact with another human being, right?

Pieter Limburg 01:44
Absolutely. Yeah. Relating to the title or your intro a bit, I can still remember when I got my first business card a long, long time ago. And they- boy, they were cool. Right? You look at any and thought, “Wow, that’s, that’s me!”

Tom Poland 01:56
I’ve arrived.

Pieter Limburg 01:57
Yeah, exactly! Logo, title, everything’s there! But you know, today, I wouldn’t lie if I would say I really hate business cards because they just simply don’t connect us to all the other tools that we’re using.

Tom Poland 02:08
Well, that might lead us nicely into question number two, which is, and we got six minutes left, what’s the problem you solve?

Pieter Limburg 02:15
So, the problem usually is, you know, imagine yourself if you would have access to all the people that you met, and you knew where you met them. If you would have all of their contact details, their phone number, their email address nicely sitting inside your CRM. That is your daily news, your weekly, monthly newsletter would actually reach them if you would have everybody categorized. You know, if you would start doing that today, you would miss out on the last couple of years, but at least you know what you’re looking forward to.

Tom Poland 02:43
Okay, so tell us, question three is, and five minutes left. Question three is what are the symptoms someone’s going to be experiencing that would give kind of a heads up that they need to look more at your service?

Pieter Limburg 02:56
Yeah, so it’s usually this, you look around your desk, and somewhere in a corner, or in a drawer, there’s this huge stack of business cards. And you said to yourself, “Someday, I’m going to type them all out, put them in my computer, and follow up with these people that I’ve never followed up with.” So, we often play a game internally, or I do this with friends and say, “What do you need to do to 10x your business?” Well, just tell me what needs to happen. Before you do 10x, the revenue that you’re doing today. The trigger is, at your start, you start thinking about the real problems. And one of those solutions could be that you follow up. You follow through. You follow back and actually speak to all the people that you’ve met and bring them on board inside your funnel, and actually do the hard work following up. So, I would say, look at those cards. And if there’s a big stack somewhere in your office, then you have a problem that you need to fix.

Tom Poland 03:48
That’s the heads up. You need to look at the solution. So, question four, and four minutes left, what are some of the common mistakes people make when they’re trying to solve this problem?

Pieter Limburg 03:56
They say, “Well, I’m very good at this. I don’t need a system. I don’t need an Excel sheet. I don’t need a CRM.” “Yeah, exactly. I’ll trust, you know, I’ll trust a follow-up. I know you’re important. I just met you. I almost forgot your name for a second” Right, but you know, and then still, we trust ourselves. So, I’ve already embraced my flaws and my weaknesses and said, “Okay, I do need help with categorizing the people that I meet, following up, following through, following back, and making sure that we actually, in a nice way, remind people that we’re there and we’re here to help and that we follow through.” Yeah.

Tom Poland 04:34
Perfect! Thank you. Three minutes left, sir. Question number five, one valuable free action that you could let the audience know that they could take, not going to solve the whole problem, but it might take them a step in the right direction?

Pieter Limburg 04:45
Yeah, so figure out what your system is like. How are you meeting potential new customers? Is that online? Is that in real life? And figure out, what does a funnel look like for me? How many people do I need to meet before they fit your solution, your product? How many people actually go into a proposal and how many people actually buy? You know, those are super simple things, but this is how you get to 10x your business. This is how you figure out whether your funnel is leaking so much that you’re not in the right fit. You don’t tell them the right story. You don’t find the right people. It could be all kinds of things. But it’s really just two numbers, and that is, how many people do you meet? And how do you meet them? And then what percentage of those turn into a new customer?

Tom Poland 05:29
Nice and simple!

Pieter Limburg 05:30
Yeah! Just like me, simple.

Tom Poland 05:31
Start logging that. Do give us those three numbers again.

Pieter Limburg 05:35
It’s two. It’s the top and also the number of people that you meet, the number of leads, basically, and then the conversion. What percentage turns into a customer?

Tom Poland 05:43
Even simpler. Two numbers. Thank you. Just start logging that. Great, valuable free action you can take folks! Just figure out where the leaks are happening in your bucket. Start logging it. Very simple. Question six, valuable free resource. So, we got 95 seconds left, one valuable free resource we could send people to, a landing page or website where they can find out more about how it all works.

Pieter Limburg 06:04
Sure, and this is not the solution to all of your problems, but certainly, if you’re thinking about wanting to make a little bit more revenue, or close some more deals or have a higher chance of closing more deals, go to mobilocard.com. Mobilocard.com, and start by logging all of those contacts that you make. Use our lead generation mode too. In a video call, in a conference call, in an online meeting with 30 people, in real life, in the coffee shop, wherever somebody asks for your phone number, use this tool to not only share your contact details but exchange contact details. So, you had their contact details. So, you will be in control of the conversation. You’ll be able to follow up. You’ll be able to send information and have a good conversation. And you know, start with the intention to help somebody, not to sell. But start with the intention, “Let me see what I can do for you. Can I help you get a new customer? Can I help you get a better supplier?” And if you start with those two things, everything’s going to be great.

Tom Poland 07:01
Thank you, sir. So that’s M-O-B-I-L-O card.com. We’ve got 25 seconds left. What’s the one question I should have asked you but didn’t?

Pieter Limburg 07:13
Oh, yeah. It’s- ask me if this is the end of clammy handshakes.

Tom Poland 07:17
And is it the end of clammy handshakes?

Pieter Limburg 07:20
Well, you’re certainly be able to, you know- I think I see a lot of fist bumps. I see a lot of people high fiving but with Mobilo card you can exchange contact details without contact.

Tom Poland 07:31
Pieter, thanks so much for your time. Appreciate you. Cheers.

Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.