How To Get More Leads By Leveraging Your Podcast Guest Interviews – In Just 7 Minutes with Lyndsay Phillips

Resources/Links:

• Leverage and repurpose your podcast opportunities and generate quality leads and clients. Click here: http://leverageyourpodcast.com/guest

Summary

Are you making guest appearances on different podcast shows and depending solely on the podcast host to handle all the promotions for you?

Why not take advantage of those guest appearances and create your own call to action on your platforms? This way, you can generate more leads and attract new clients.

Host of Leverage Your Podcast Show, Lyndsay Phillips, of Smooth Business Podcasting, helps all podcasters leverage and repurpose their episodes to create authority-boosting content that attracts leads and clients.

In this episode, Lyndsay discusses strategies for repurposing podcast guest opportunities to effectively attract high-quality leads and clients for yourself, rather than solely benefiting the podcast host.

Check out these episode highlights:

• 02:51 – Lyndsay’s ideal client: I would say authors, speakers, entrepreneurs that have a business model.
• 03:28 – The problem her clients face: A lot of guests are relying on the host to do all the heavy lifting, promote for them. It helps, but it’s not your ticket to winning.
• 04:56 – Symptoms to her client’s problem: It’s sharing the host’s links all the time.
  06:50 – Lyndsay’s Valuable Free Action [VFA]: Make sure that you’re publishing it on your own website.
• 06:50 – Lyndsay’s Valuable Free Action [VFA]: Make sure that you’re publishing it on your own website.
• 08:23 – Her Valuable Free Resource: Learn to repurpose your podcast guest opportunities and get more leads and clients: http://leverageyourpodcast.com/guest
• 08:34 – Q: What is the missing piece of how and what you need to repurpose from those episodes?A: And that would be reels and YouTube shorts.

Tweetable Takeaways from this Episode:

“Ask for the raw video from the host so that you can use that to select the sound bites and nuggets, reels, so that you're showcased in the way that you want to be showcased.” -Lyndsay Phillips Share on X

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Welcome everyone to another edition of Marketing The Invisible. I’m your host, Tom Poland, beaming out to you from the sunny Sunshine Coast here in Australia. Joined today by Lyndsay Phillips. Lyndsay, good day from down under. Where are you hanging out?

Lyndsay Phillips 00:21
Up in Canada, just north of Toronto.

Tom Poland 00:24
North of Toronto. What is north of Toronto? I thought that was like, the Arctic

Lyndsay Phillips 00:30
It feels like the Arctic right now, but no, it’s just like in Ontario. It’s southern Ontario.

Tom Poland 00:35
Oh, yeah. And it’s like a great outdoors area.

Lyndsay Phillips 00:39
Yeah, we’re in a rural area, so I guess you could think of as like north of New York. That might help everyone.

Tom Poland 00:44
Lots of nice walks around lakes or rivers and forests or something.

Lyndsay Phillips 00:47
Yeah. We’ve got the Great Lakes.

Tom Poland 00:49
Oh, wow. Yeah. Well, that’ll be a big walk.

Lyndsay Phillips 00:50
A cottage country. Yeah, it’s gorgeous. Nice.

Tom Poland 00:54
And do you get across the border very often?

Lyndsay Phillips 00:57
Not in many years, but I used to. My brother lives in the States, and of course I had Boston and I’ve spoken there and all those wonderful conferences. But yes, COVID kind of cut that back a little bit.

Tom Poland 01:08
I’m just so tempted to get your political opinions, but we better not because it’s only meant to be seven-minute podcasts.

Lyndsay Phillips 01:14
Right.

Tom Poland 01:15
Folks. I was introduced to Lyndsay maybe a month or two back, and she does something that I think, well, I know it’s generated. The strategy you’re going to hear about has generated millions of dollars for me and my clients. And I think it’s kinda like one of the world’s best kept secrets in marketing, Lyndsay. It’s such a clever, clever, clever strategy, but it’s a two stepper, maybe even a three stepper, and a lot of people are after chasing that sale, they just want to talk to the client. But there’s so much more power in talking to the person who’s got the clients because there’s this multiplier effect instead of one to one. Suddenly now you’re going through a conduit and you’re potentially reaching many, many people in the same amount of time, very, very close to the same amount of time that you would’ve just reached run.

So let me give you Lyndsay’s bio, and that might sort of unpack some of what I just said. She’s the host of Leverage Your Podcast show, and it’s a big clue right there also of smooth business podcasting. She helps pretty much all podcasters really scale and leverage, repurpose episodes to create this authority-building content that builds your brand, puts you at the forefront of the prospect’s minds when they’re seeking a solution that you can help them with. So, looking forward to getting this out and unpacking it all in the next seven minutes. Lyndsay title of this interview is How to Get More Leads by Leveraging Your Podcast Guest Interviews. Let’s kick off. Your time starts now. Question number one is, who is your ideal client?

Lyndsay Phillips 02:51
I would say authors, speakers, entrepreneurs that have a business model, whether they’re coaching programs, courses, and they’re guesting on podcasts to expand their authority, expand their reach, and get more leads in clients.

Tom Poland 03:10
It’s just an incredibly efficient and normally very effective way of doing that. Well, let’s talk about, before I get that, I’m getting ahead of myself, getting too excited. How would you define the problem you solve? Because I think it’s always quite helpful to start with that and work back to the solution.

Lyndsay Phillips 03:28
Yeah, absolutely. I think sometimes people think that being a guest on a podcast is like this instant win. They’re just, they get on the podcast, all these floods of leads are going to come in, everyone’s going to recognize them, know who they are, it’s going to open up the floodgates of opportunities, but that is not the case. I find that a lot of guests, unfortunately, are relying on the host to do all the heavy lifting, promote them, showcase them in the right light, and share their lead magnet. It helps, but it’s not your ticket to winning, you know what I mean?

Tom Poland 04:10
This is getting very interesting. So we’ve all been told that you just get on a podcast, get the right host and the leads will flow in. And I can tell you from personal experience, when I first started doing this, I paid $3,000 to a very famous entrepreneur with a list of a million people with a billion downloads every month. And I got three inquiries. One didn’t show up, one said no, and the other, no idea what happened to them. I think he bought, but, …And that was like the pinnacle of podcast guesting. So it doesn’t work like that. It’s a breath of fresh air to have someone who’s a specialist in this area, paint a picture, which is realistic. The question three is, what are some of the symptoms that’s going on in your ideal client’s life. Now, give them a bit of a heads up that they should find out more about what you’ve just said?

Lyndsay Phillips 04:56
You bet that is easy to answer. First of all, it’s sharing the host’s links all the time. So everything that you’re promoting about that show that you’re guesting on is going to Apple or Spotify or the host’s website, right? And it’s not going to yours. Also, the host is choosing what clips to share. They’re choosing what you said to share with the world and market and promote that piece. And all the branding that is out there for that episode is their branding and not yours. Their call to actions will not be yours. So by leaning on the host to do it all and only do it once. Quite often, guests just share one episode. I was a guest on this show, check it out, and then that’s it. And everyone knows that something done once is not going to bring you the results. It has to be consistent and done more than once.

Tom Poland 06:02
Right. So folks, this is the next step in the evolution of podcast guesting and podcast guesting, we mean you are a guest on someone off the show. This is gold, folks. I’m not doing this and I’m listening very carefully because everything that Lyndsay is saying is resonating. She’s just hitting the bullseye on everything she’s saying. So, and Lindsay, remind me again, you’re not, I’m not getting an affiliate commission. In other words, I’m doing this because this stuff is going to help you folks. It’s not because I’m getting paid for it, because I’m not. You need to listen to this. You need to get onto podcasts. You can’t just leave it at that. You got to do some of the stuff that Lyndsay’s talking about. Let’s go a step further. Lyndsay, we’ve got two extra minutes left. One top tip, not going to solve the whole problem, not going to give everyone the whole solution, but it might just take a step in the right direction.

Lyndsay Phillips 06:50
Yeah. Two things. One is, make sure that you’re publishing it on your own website. So create a quote unquote blog post with the show notes. Embed the video, do links to the hosts, but make sure that you’re sharing it on your own website so that you have the call to actions on the sidebar, you have call to actions within the show notes. And the second is to ask for the raw video from the host so that you can use that to select the sound bites and nuggets, reels, all that good stuff so that you’re showcased in the way that you want to be showcased.

Tom Poland 07:24
Two top tips, thank you for that. And one of them is massive credibility, when you’ve got a page on your website with you being interviewed by all of these experts. Wow. And folks, if you haven’t done one of these yet, when you start, you’ll quickly develop 6, 12, 20, 50, a hundred, 200 interviews there. That’s a massive credibility builder.

Lyndsay Phillips 07:45
It opens up other opportunities, right?

Tom Poland 07:48
Yeah. Absolutely. And virtually hardly anyone else is doing it at this stage. In 10 years time it might be different, but now you’ve got this big opportunity. The field is wide open. Because a lot of people when they think about purchasing from you, then they look to validate your credibility. And this may not open the door to the sale, but it gets them through that door. So, let’s tell folks where they can. Question six, where can people go to find out more?

Lyndsay Phillips 08:13
I have a great resource at leverageyourpodcast.com/guest and it shows people how to repurpose and leverage their guest opportunities to get more leads and clients.

Tom Poland 08:23
Yeah. This is nice. It’s leverageyourpodcast.com/guest. Go get that. 45 seconds left. Lyndsay, what’s the one question I should have asked you but didn’t?

Lyndsay Phillips 08:34
I think, what is the missing piece of what you need to repurpose from those episodes? And that would be reels and YouTube shorts. So again, get that video, create reels and shorts because that gets you in front of a new audience of people that aren’t already following you and listening.

Tom Poland 08:51
Right. Perfect. Lyndsay Phillips, you’re a breath of fresh air and thank you so much for your insights, practical tips and strategies. Once again, folks the URL: leverageyourpodcast.com/guest. That’s where you’ll find the free guiding checklist. Three Ways to Leverage, Repurpose Your Podcast Guest Interviews to boost authority, visibility, leads and sales. Lyndsay, thank you.

Lyndsay Phillips 09:14
Thank you.

Tom Poland 09:16
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.