
- Understand what is an empathy map and why does it matter to you as a business owner and/or a content creator/thought leader
- Learn the importance of empathizing with customers, understanding your target audience or your customers better and ‘walk in their shoes’
- Recognize why it is helpful to create content that emotionally connects with your prospect which is necessary to deliver a transformation
Resources/Links:
- How To Build An Empathy Map: https://productiveinsights.com/117/
- Check out Ash’s Nine-Step Business Code Mind Map: https://productiveinsights.com/subscribe/
Summary
Do you have a great product but you don’t get the number of sales you want? Do you believe your product deserves more than what the current number of sales are?
Ash Roy hosts the Productive Insights Podcast, and he features some of the world’s absolutely top-shelf leading online entrepreneurs including Seth Godin, Amy Porterfield, Ryan Deiss, just to name a few. Also, he helps business owners to build their authority online and to do so profitably.