Starting Your SEO Journey – In Just 7 Minutes with Eric Seropyan

Resources/Links:

• Wanting to Find Out How to Stay On The Top Online and Bring Traffic Into Your Website? Learn how to make the most out of Search Engine Optimization and rank up your site online: www.ThisIsMySouthBay.com

Summary

Have you been trying to get more traffic into your website but just end up struggling and putting in more money?

Do you feel like your competitors are getting your clients while you’re being the world’s best-hidden gem?

Are you ready to change your online exposure and rank up on the search engine rankings with the power of Search Engine Optimization?

Eric Seropyan is the owner of This Is My South Bay, a digital marketing agency located in the South Bay region of Los Angeles. His agency specializes in helping small-to-midsize businesses gain exposure online with a variety of digital marketing strategies. They are an agency that focuses on driving traffic to their clients’ websites utilizing the power of search engines and optimizing websites to be ranked organically.

In this episode, Eric shares what Search Engine Optimization can do for you and your business online and how to change Google’s way of seeing you. He also talks about what are the things you should stop doing when wanting to rank up in the search engine rankings.

Check out these episode highlights:

• 01:18 – Eric’s ideal client: “. Our ideal client is someone that has a product or service that they’re looking to market on a local level through Google, Yahoo, Bing search engines.”
• 01:35 – Problem Eric helps solve: “The problem we solve is basically to create some kind of structure in order to get the search engine’s attention. And that involves some creativity. It involves consistency and know-how.”
• 02:04 – Typical symptoms that clients do before reaching out to Eric: “So there are a lot of people that have tried this, to try to do SEO on their own. They’ve tried to farm it out overseas. They’ve tried to, you know, people that they know, their relatives, and so on.”
• 02:53 – Common mistakes that people make before they find Eric’s solution: “The big one is that, especially with Search Engine Optimization, you don’t pay for the traffic that Google sends over to you. So Google is not obligated to do anything for you. So you have to think of Search Engine Optimization almost like a long game.”
• 04:44 – Eric’s Valuable Free Action (VFA): “You want to make sure that you do some sort of keyword research. So that you’re not just targeting keywords that you don’t know what you’re targeting. And so there’s a free tool called ‘Google Webmaster Tools’.”
• 05:44 – Eric’s Valuable Free Resource (VFR): Check out Eric’s Website: www.ThisIsMySouthBay.com
• 06:46 – Q: What do I need to do to get ranked? A: You want to avoid anything to do that is not organic. So for instance, if you’re doing a link-building campaign, you need to make sure that it’s not, you know, suddenly, you don’t have 1000 links coming in when you didn’t have anything with reputation management.

Tweetable Takeaways from this Episode:

“You have so many competitors out there that have already claimed that real estate online with Google, you have to consistently and proactively go after that.” -Eric Seropyan Share on X

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia. And just across the other side of the pond is Eric. Eric, good day, sir! A very warm welcome from down under. How you doin’?

Eric Seropyan 00:24
Thank you, Tom. Thanks for having me. I’m doing well.

Tom Poland 00:27
Hands across the water from across that little stretch, or that swimming pool, we call the Pacific Ocean. For those of you who don’t know Eric Seropyan, he owns This Is My South Bay. It’s a digital marketing agency located in the South Bay region of Los Angeles. His agency specializes in helping small-to-medium-sized businesses that, you, listener, gain exposure online with a variety of digital marketing strategies. They’re an agency that focuses on driving traffic to their client’s websites using the power of search engines and optimizing websites to be ranked organically. And this is the practice, of course, which we know as Search Engine Optimization or SEO. It’s a very powerful lead generator. It could be the answer to your marketing prayers. And Eric is going to share with us, in less than seven minutes, “How to Start Your SEO Journey”. Eric, our seven minutes starts now. Sir, who’s your ideal client?

Eric Seropyan 01:18
Alright, so we’ll do this in seven minutes. Our ideal client is someone that has a product or service that they’re looking to market on a local level through Google, Yahoo, Bing search engines.

Tom Poland 01:32
Perfect! Thank you, sir. And, question number two, what’s the problem you solve for them?

Eric Seropyan 01:35
The problem we solve is basically to create some kind of structure in order to get the search engine’s attention. And that involves some creativity. It involves consistency and know-how.

Tom Poland 01:50
Perfect! Thank you, sir. Question three and we’ve got six and a half minutes left still. Tell us some of the typical symptoms that folks who need your service are going to be experiencing in their business. Kind of their- that’s kind of like, you know, a heads up on what’s going on so they know they should be reaching out?

Eric Seropyan 02:04
Sure. So there are a lot of people that have tried this, to try to do SEO on their own. They’ve tried to farm it out overseas. They’ve tried to, you know, people that they know, their relatives and so on. And they’ve just been frustrated with results. And so, you know, the symptom is that it’s just not working. They’ve spent money. They’ve spent effort. And you know, their phone’s not ringing, or the orders aren’t coming in online. As opposed to their competitors, they’re doing well.

Tom Poland 02:32
That’s a pretty easy symptom to notice, right? All this hard work, all this money, and just sort of hearing crickets still. So let’s go on to this bridge then, to some of the mistakes that folks are making. We’ve got five and a half minutes left. Question number four, what are some of the common mistakes that folks make, in trying to get traffic to their website, that you’ve noticed that maybe we could save some people from frustration?

Eric Seropyan 02:53
The big one is that, especially with Search Engine Optimization, you don’t pay for the traffic that Google sends over to you. So Google is not obligated to do anything for you. So you have to think of Search Engine Optimization almost like a long game. You know, I have a lot of people that will reach out to me like the week before Mother’s Day, and they want a Mother’s Day campaign, and it’s just not enough time to, you know, get Google’s attention. Because you have so many competitors out there that have already claimed that real estate online with Google, you have to consistently and proactively go after that. And that takes, again, time and effort and creativity and consistency to do.

Tom Poland 03:37
So often the things that take the longest bear the most fruit and are the ones that are repeatable. Okay, thank you for that.

Eric Seropyan 03:43
And that’s SEO is something that, over time, will be, probably, you know, our clients’ biggest revenue generator, but it just takes time to do.

Tom Poland 03:54
You got to get there. Is it also true that once you are there, it’s actually harder to get knocked off that position?

Eric Seropyan 03:59
Exactly. Once you have things set up, it’s difficult for a competitor just to spin up a site, and go, and within weeks or months, just knock you off. It just doesn’t work that way. Because Google is almost vouching for you when it ranks you on a search engine. So it’s making sure that you know, the user is going to have a good user experience. And a lot of times in life, the great equalizer is time.

Tom Poland 04:23
Right! As someone once said, “You don’t have to be successful to start, but you have to start to be successful.”

Eric Seropyan 04:29
Exactly.

Tom Poland 04:30
So question number five, and we’ve got three and a half minutes left. What’s one valuable free action, kind of like a top tip, that someone could- it’s a step in the right direction towards effective SEO, not going to get them there to the end of the journey, but it might start the ball rolling?

Eric Seropyan 04:44
You want to make sure that you do some sort of keyword research. So that you’re not just targeting keywords that you don’t know what you’re targeting. And so there’s a free tool called “Google Webmaster Tools”. You can go in there and you can see, you know, what’s happening. The second one is “Google Analytics”. It’s a free tool that every website should have. It’s free. It’s plugged into the backend of your website. So you can see where the traffic is coming in from, you know, what platforms, what part of the city, that country, the world, how long they’re staying, how many pages they’re staying. You know, all kinds of data that I could spend probably two hours explaining.

Tom Poland 05:22
Right. So Google Webmaster Tools, and I imagine you can Google search that, folks, and find it! And Google Analytics for your website, all sorts of free information you can get there. Talking of free, question number six, and we’ve got two and a half minutes left, a valuable free resource. Where could people go, perhaps on your website, or blog or podcast, or somewhere to find out more about what you do and maybe even get some more top tips?

Eric Seropyan 05:44
Sure, if anyone is interested, they could go to my website. It’s ThisIsMySouthBay.com. I’m in the South Bay part of Los Angeles. I’ve grown up there. I live there. But we have clients from around the country and in different countries as well. There are two things they can do. They can put in their email address and their website address and we’ll send them a free Search Engine Optimization Report on their website. If they have any questions on SEO strategies or anything like that, they can click on the “Book Now” button and book a 15 minutes appointment with me. And we’ll go over I’ll answer any questions that they might have.

Tom Poland 06:21
Ideal! So folks, if you’re interested in Google sending traffic to your website, so you can generate larger email lists and generate sales and new clients, www.ThisIsMySouthBay.com. Get the free website analytics report, book a 15-minute call. Go from there. Question number seven, sir. We’ve got 70 seconds left. Eric, what’s the one question I should have asked you, but didn’t?

Eric Seropyan 06:46
I guess the question that, you know, I get asked, I sure get asked a lot is, you know, we’re trying to get Google’s attention in a nice way. Again, they’re not obligated to rank us or our clients. But a question that often is not asked is, you know- we get asked, you know, “What do I need to do to get ranked?” The question in reverse would be, “What do I do that upsets Google that I don’t get ranked?”

Tom Poland 07:11
And can you share a couple of things in less than 35 seconds?

Eric Seropyan 07:14
Absolutely! You want to avoid anything to do that is not organic. So for instance, if you’re doing a link-building campaign, you need to make sure that it’s not, you know, suddenly, you don’t have 1000 links coming in when you didn’t have anything with reputation management. I have clients that don’t have any Yelp reviews or Google reviews, suddenly they have 500, and they don’t have any after that.

Tom Poland 07:37
God, that’s so suspicious.

Eric Seropyan 07:37
So you want to make sure that everything looks organic.

Tom Poland 07:40
Perfect. Eric, thank you so much for your time and insights.

Eric Seropyan 07:43
Thank you for having me.

Tom Poland 07:43
Cheers.

Tom Poland 07:42
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.