The 6P’s of Six-Figure Freelancing – In Just 7 Minutes with Austin L. Church

Resources/Links:

• Wanting to Know More on How to Make More Money as a Freelancer from Anywhere? Learn more about The 6 Ps of Freelancing that can Guarantee you More Income without Working Longer: www.austinlchurch.com

Summary

Did you choose to freelance for more flexible work hours for you, but seem to be working more than you hoped for?

Have you been struggling with making the most out of freelancing?

Do you want to know more about how you can work fewer hours while earning more in freelancing?

Austin L. Church helps ambitious freelancers have a record year without working longer hours through training in The 6 P’s Framework, weekly assignments, timely feedback, mentoring, and a fun community.

In this episode, Austin shares his insights on how can you make the most out of freelancing before freelancing gets the best of you. He also talks about some promising tips that could help you get more clients as a freelancer while working lesser hours, making more income, and spending more time with your family!

Check out these episode highlights:

• 01:26 – Austin’s ideal client: “My ideal client is a freelance creative who is making in the range of 3-5000 a month, would rather be doing $10,000 a month, and is not clear on how to put all the pieces together.”
• 01:48 – Problem Austin helps solve: “So the core problem freelancers face is unpredictable income. And there are many facets to how to have a scalable business model.”
• 02:38 – Typical symptoms that clients do before reaching out to Austin: “So unpredictable income is already mentioned. Confusion around marketing, inconsistent marketing, being a generalist, not a specialist, having a lot of different generic services that you offer and not juicy offers.”
• 03:23 – Common mistakes that people make before they find Austin’s solution: “Feeling like no matter how long you work, or how hard you work, you’re not getting ahead. Anxiety, if we want to get into the emotional side of things.”
• 05:16 – Austin’s Valuable Free Action (VFA): “So I asked myself the question if I were to go back 12 years in time and had to start from scratch but I still knew what I know now. I answered that question and created what I call, “The Freelance Business Blueprint”.”
• 05:49 – Austin’s Valuable Free Resource (VFR): Check our Austin’s Website: www.austinlchurch.com
• 06:26 – A: There is a competitive advantage that not enough people avail themselves of and it is simplicity. I wish someone had put an arm around me back in April 2009, when I got started and told me that if I had a simpler, smaller menu of services, and I had fewer processes, I just sold less things to a highly defined group of people, then life would be simpler.

Tweetable Takeaways from this Episode:

“Simplicity is a competitive advantage.” -Austin L. Church Share on X

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone! Warm welcome to another edition of Marketing the Invisible. I’m Tom Poland beaming out to you, as always, from little Castaways Beach in Queensland, Australia, joined today by Austin L. Church. Austin, good day, mate. Where are you hanging out?

Austin L. Church 00:23
I’m in Knoxville, Tennessee.

Tom Poland 00:25
Knoxville, Tennessee! I cannot imagine a place more different than Castaways Beach than Knoxville, Tennessee. I haven’t been there but I imagine it’s not too many beaches, right?

Austin L. Church 00:34
Mountains and humidity.

Tom Poland 00:36
Oh.

Austin L. Church 00:36
Got many of those!

Tom Poland 00:38
I’m going to go with the mountains. I love mountains. Folks, we’ll get off the geography and introduce you to Austin. He helps ambitious freelancers have a record year without working longer hours through training in his proprietary 3 P’s platform. Works with their weekly assignments, timely feedback, mentoring and fun community. Sounds very interesting because freelancing can be an incredibly lonely experience for folks. And they can end up working six and a half days, seven days a week, missing their family, degrading their health, and there’s really no need to do that, apparently. So, the title is, “The 6 P’s of Six-Figure Freelancing”. Austin’s going to tell you all how to do all of that in less than seven minutes. Austin, our time starts now, sir. Question number one, who is your ideal client?

Austin L. Church 01:26
My ideal client is a freelance creative who is making in the range of 3-5000 a month, would rather be doing $10,000 a month, and is not clear on how to put all the pieces together.

Tom Poland 01:42
Perfect. Thank you, sir. Six and a half minutes left. Question two, tell us more about the problem you solve for them.

Austin L. Church 01:48
So, the core problem freelancers face is unpredictable income. And there are many facets to how to have a scalable business model. I think of the 6 Ps as the levers that give you an unfair advantage or are a force multiplier. And so that’s what I teach, the 6 Ps!

Tom Poland 02:09
Run us through the 6 P’s real briefly. Boom, boom, boom.

Austin L. Church 02:13
Of course. Positioning, packaging, pricing, pipeline, psychology, and process.

Tom Poland 02:18
There’s a fair bit to that. But folks, don’t panic, we’re going to give you a resource that’s going to spell out a bit more for you in more detail. Let’s carry on. Austin, six minutes left. What are the typical symptoms of a freelancer who you end up helping? So, what’s going on in their life or their business that they think, “My God, this guy. He’s been like a fly on the wall in my office! He knows what’s going on.”

Austin L. Church 02:38
Sure. So unpredictable income is already mentioned.

Tom Poland 02:42
Yeah.

Austin L. Church 02:42
Confusion around marketing, inconsistent marketing, being a generalist, not a specialist, having a lot of different generic services that you offer and not juicy offers. And if you are hitting your target income, you’re doing it by feeding more hours into the machine rather than putting really profitable offers out there.

Tom Poland 03:04
There’s a lot of mistakes that people are making. And that’s really question four, but thank you for being ahead of your time. And they’re going to be having symptoms like, I don’t know, I mentioned not seeing the family enough. What else is going on? Maybe would margins be an issue? You mentioned I think, not pricing properly, as well.

Austin L. Church 03:23
That’s right! Feeling like no matter how long you work, or how hard you work, you’re not getting ahead. Anxiety, if we want to get into the emotional side of things.

Tom Poland 03:33
Yes, indeed.

Austin L. Church 03:33
And also, you got into freelancing because you wanted the freedom and yet you never spend your freedom. So, what’s up with that? We want a work-life blend, not longer hours.

Tom Poland 03:33
Yeah, I want less stress. I want to work less hours and I want more money. It’s like, “I’ll work as a freelancer. How’s that working out for you so far?”

Austin L. Church 03:51
That’s right.

Tom Poland 03:52
Yeah, I’ve got- and some of them have the money, but just sacrifice the time. So, we’re talking about smart people. We’re talking about actually quite courageous people. Freelancers tend to be quite brave people to going out on their own like that. So, they’re going to try stuff. So, question number four is, well, we might have covered that. We’ve got a mistake. We covered that! Anything else you want to add to the symptoms, or the mistakes so people can go, “Oh, yeah, that’s me”?

Austin L. Church 04:17
I think charging hourly is a mistake. It’s a great way to break into freelancing. But it ultimately penalizes you for your skill, expertise, speed, efficiency. And then I also think I’ve kind of mentioned this being a generalist, but you can specialize and then continue to truly serve your clients by partnering with other specialists and trying to just- instead of trying to capture all of their budget.

Tom Poland 04:44
Yes, indeed! And isn’t it funny how premium pricing tends to attract premium clients?

Austin L. Church 04:50
Totally. Thank you! That’s such a good point. Underscore.

Tom Poland 04:54
Yeah, and we chase the pricing rabbit down the rabbit hole. We get lower quality clients as we get lower quality prizes.

Austin L. Church 05:02
For sure.

Tom Poland 05:03
Fascinating psychology about prizes. So, let’s go to question number five, three minutes left, one valuable free action that someone listening to this or freelancers listening to this could take. It’s not going to fill all the 6 P’s in but it might take them a step in the right direction.

Austin L. Church 05:16
Sure. So, I asked myself the question if I were to go back 12 years in time and had to start from scratch but I still knew what I know now. I answered that question and created what I call, “The Freelance Business Blueprint“. Freelancing is like anything else. 20% of your efforts produce 80% of your results. And so, The Freelance Business Blueprint is all about focusing on the things that really matter, and trying to ignore the rest, at least for now.

Tom Poland 05:49
So, folks, if you go to www.austin, A-U-S-T-I-N, like the man in the city, L. L for?

Austin L. Church 05:59
Legate. My mom’s maiden name.

Tom Poland 06:01
Yes. L for Leo, I’m going to say.

Austin L. Church 06:05
Larry. L for Larry.

Tom Poland 06:07
Church as in where we – too many were done good on a Sunday – dot com. Austinlchurch.com. You’re going to find the- that the resource there is to dive more into the six P’s. Thank you, sir. Let’s go to question number seven. We’ve got one minute and 45 seconds left. This is the question where I ask you, what is the question that I should have asked you but didn’t?

Austin L. Church 06:26
There is a competitive advantage that not enough people avail themselves of and it is simplicity. I wish someone had put an arm around me back in April 2009, when I got started and told me that if I had a simpler, smaller menu of services, and I had fewer processes, I just sold less things to a highly defined group of people, then life would be simpler. Business would be simpler. I’d make more money. I’d have less stress, less anxiety. So, I personally think simplicity is a competitive advantage.

Tom Poland 07:11
I couldn’t agree more. I know when we hire freelancers here at Leadsology, we are looking for people who are specialists. And if we see someone who features eight different things that they can do, we know we don’t have a specialist.

Austin L. Church 07:22
Yeah, that’s right. That’s right. It’s just that-

Tom Poland 07:26
Smaller the niche, the bigger the market, folks. Austin L. Church, thank you so much for your time!

Austin L. Church 07:30
It was delightful. Thank you for having me.

Tom Poland 07:33
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.